Exploration of factors that motivate small and medium enterprises to practice corporate social responsibility in Uganda: A case study of Arua City
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Date
2024-07
Journal Title
Journal ISSN
Volume Title
Publisher
International Journal of Multidisciplinary Research and Growth Evaluation
Abstract
Small and Medium-sized Enterprises (SMEs) are silent drivers of economic development that are vital to most economies worldwide, particularly in developing and emerging economies. The SMEs have gained prominence as a potential solution in stimulating economic growth and social responsibility practices. However, there has been inadequate attention on assessing the factors that motivate these SMEs to practice Corporate Social Responsibility thus forming a basis for this study. The study focuses on exploring the internal and external factors that motivate SMEs to practice CSR in Arua City. Cross-sectional research design was employed hinging on a quantitative approach. A sample of 400 participants was picked from the various SMEs using a stratified random sampling method and data was collected using self-administered questionnaires. The findings showed that both internal and external factors influence SMEs to engage in CSR practices. The respondents acknowledged that competitor effors, stakeholder expectations and societal demands motivate SMEs to practice CSR. It is recommended that: SMEs should develop a well-defined CSR strategy that outlines their goals, target areas, and key performance indicators. This strategy should be aligned with the company’s core values and business objectives to ensure sustainability in their business operations.
Description
Keywords
Small and medium enterprises, Corporate social responsibility, Motivation
Citation
Angunye M. M, & Aitaa, S.K. (2024). Exploration of factors that motivate small and medium enterprises to practice corporate social responsibility in Uganda: A case study of Arua City. International Journal of Multidisciplinary Research and Growth Evaluation,5(4): 458-472. https://doi.org/10.54660/.IJMRGE.2024.5.4.468-472