Strategic management and business economic sustainability in small and medium-sized enterprises in Arua city, Uganda
| dc.contributor.author | Apio, Angela | |
| dc.date.accessioned | 2026-01-23T08:31:41Z | |
| dc.date.available | 2026-01-23T08:31:41Z | |
| dc.date.issued | 2025-10-22 | |
| dc.description | A dissertation submitted to the faculty of management science in partial fulfillment of the requirement for the award of master of business administration of Muni University | |
| dc.description.abstract | This research investigates the relationship between Strategic Management and Business Economic Sustainability in Small and Medium-Sized Enterprises in Arua City, Uganda. The study objectives were: To investigate the relationship between strategy formulation and business Economic sustainability in SMEs in Arua City, Uganda; To examine the relationship between strategy implementation and business Economic sustainability in SMEs in Arua City, Uganda. To explore the relationship between continuous monitoring and business Economic sustainability in SMEs in Arua City, Uganda. The study used Explanatory Sequential Design, adopting both quantitative and qualitative approaches to ensure methodological triangulation. Data were collected from a sample of 191 respondents. The research used simple random sampling techniques and purposive sampling techniques. Findings revealed a strong positive correlation (0.735) between strategy formulation and business economic sustainability, a strong positive correlation (0.756) between strategy implementation and business economic sustainability, and a very strong positive correlation (0.830) between continuous monitoring and business economic sustainability. The coefficient of determination, R 2 = 0.697, accounted for 69.7% of the variation in business economic sustainability. Strategy Formulation (coefficient =.026, t=0.317, p=.752) was not statistically significant, whereas Strategy Implementation (coefficient =.203, t=2.656, p=.009) \showed a linear relationship, and Continuous Monitoring (coefficient =.639, t=7.122, p< .001) emerged as the strongest predictor of economic sustainability. The study concluded that strategic management significantly explains business economic sustainability in Small and medium-sized enterprises in Arua City, Uganda. The study recommends that business leaders should enhance inclusive strategy formulation by involving employees and stakeholders to strengthen alignment and market responsiveness; policymakers should improve strategy implementation through stronger risk management, resource optimization, and supportive policy frameworks; and academic institutions should advance continuous monitoring by adopting technology-driven systems and evidence-based models to boost adaptability, efficiency, and long-term sustainability of SMEs in Arua City. | |
| dc.identifier.citation | Apio, A. (2025). Strategic management and business economic sustainability in small and medium-sized enterprises in Arua city, Uganda (Unpublished graduate dissertation). Muni university, Arua, Uganda | |
| dc.identifier.uri | https://dir.muni.ac.ug/handle/20.500.12260/875 | |
| dc.language.iso | en | |
| dc.publisher | Muni University | |
| dc.subject | Strategic management | |
| dc.subject | Business economic sustainability | |
| dc.subject | Small and medium-sized enterprises | |
| dc.subject | Arua city | |
| dc.subject | Uganda | |
| dc.title | Strategic management and business economic sustainability in small and medium-sized enterprises in Arua city, Uganda |