Browsing by Author "Zahara, Night"

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    Tourism potentials development in west nile: a case of Madi Okollo district
    (Muni University, 2025-10-11) Zahara, Night
    This study sought to explore and document the untapped tourism potentials within Madi Okollo District in the West Nile region, focusing on natural, cultural, and historical attractions. It aimed to examine how these underutilized resources can be harnessed to stimulate sustainable tourism development and contribute to broader socio-economic transformation. In terms of Methodology, a qualitative research design was employed to provide an in-depth understanding of the district’s tourism landscape. The study adopted a case study approach, integrating document analysis, unstructured interviews, and field observations to uncover the existing and potential tourism assets within the district. The collected data were thematically analyzed, allowing patterns and insights to emerge regarding the nature, diversity, and accessibility of tourism resources. This approach provided a nuanced understanding of how local attractions, cultural practices, and heritage sites can be re-positioned within a sustainable tourism framework. The research findings revealed that Madi Okollo possesses a wealth of untapped tourism potentials spread across its constituencies. These include diverse natural landscapes, vibrant cultural traditions, and historical sites that, if strategically developed, can enhance the district’s visibility and competitiveness as a tourist destination. Furthermore, the study established that leveraging these resources could significantly advance economic empowerment, job creation, environmental conservation, and cultural preservation—core pillars of sustainable development. In terms of the limitations of the research, the study was geographically limited to Madi Okollo District, and therefore its findings may not fully represent other regions with differing socio-cultural and ecological contexts. Additionally, the qualitative nature of the research constrained the inclusion of quantitative data that could have measured potential economic impact more precisely. This research contributes to the discourse on regional tourism development by presenting a model for identifying, evaluating, and harnessing local tourism potentials in under-explored regions. Its novelty highlights the transformative role of community-driven and sustainability-oriented tourism as a catalyst for rural development and regional integration. The study serves as a foundation for policymakers, investors, and tourism planners seeking to reposition peripheral districts as viable contributors to national tourism growth.